About Texterity: Texterity (www.texterity.com) is a leading provider of digital publishing and mobile digital solutions, offering full-service conversion, maintenance, and tracking to consumer, trade, niche, and association publishers. Texterity currently handles more than 1,000 digital editions. Texterity’s non-Flash, browser-based technology runs easily on the iPhone, iPod touch, and iPad, serving as the basis for an evolving mobile platform. Their new magazine-branded iPhone/iPad app gives publishers a turnkey solution on which to build their mobile strategy. This app integrates digital, web, and social media … accommodating live feeds, reader comments, and new advertising opportunities. Texterity also offers a Lead Management System and consumer magazine service at www.coverleaf.com.
Texterity is a privately held company headquartered in Southborough, MA. Founded in 1991 to pioneer e-reading solutions, Texterity is known for its speed, quality, and thought leadership, Texterity has been called “best in breed” by publishers seeking a partner who combines technical creativity with business sensibility.
AARP Goes Mobile with Three New Magazine Apps Driven by Texterity
AARP has launched its first series of mobile products, including three new publications apps developed by Texterity. Digital versions of AARP The Magazine, AARP Bulletin and AARP VIVA are now available for the iPad, iPhone and iTouch.
The publication apps are available free of charge to both AARP members and non-members through both iTunes and AARP’s Digital Newsstand, which is built using Texterity’s Cloverleaf newsstand model. Texterity currently offers more than 40 apps in iTunes.
"It’s less about us wanting to get 1 million people to download the app by the end of year as much as we want people to recognize AARP members are vibrant, tech-savvy users,” says Nataki Clarke, vice president of digital strategy and operations at AARP. You can find us online, you can find us in print and TV and radio. This is just the next expansion. We’re looking forward to making apps bigger and better, so users can get not only information but also discounts."
