Texterity’s Branded iPad App for Entrepreneur, Adds to Total Mobility Program

"Embracing a mobile platform shows our audience and advertisers that we are paying attention to their needs. As a leader among media companies providing advice and solutions to business owners, it’s critical that we be at the forefront of innovation and smart business practices. I've always felt that a responsible publisher has to adapt to the market and should generate quality content across as many channels as possible.

Incorporating a mobile app into our digital strategy not only increases our reach and relevance, but that translates into tangible revenue for advertisers – and an exciting reading experience for subscribers. To have produced these apps independently would have been cost-prohibitive, but Texterity built on our existing digital edition. Now we have basically set the stage for the next generation of entrepreneurs."

-- Mark Tavarozzi
VP of Consumer Marketing
Entrepreneur Media, Inc.
mtavarozzi@entrepreneur.com

Click Here for more


For more insight, attend our Webinar
on the 2010 Digital Reader Survey

2 p.m. Thursday, July 22, 2010
Click here to view



Texterity's new Lead Management System turns whitepapers into powerful selling tools by capturing user data with every read. For more information, see:




About Texterity:
Texterity (www.texterity.com) is a leading provider of digital publishing and mobile digital solutions, offering full-service conversion, maintenance, and tracking to consumer, trade, niche, and association publishers. Texterity currently handles more than 1,000 digital editions. Texterity’s non-Flash, browser-based technology runs easily on the iPhone, iPod touch, and iPad, serving as the basis for an evolving mobile platform. Their new magazine-branded iPhone/iPad app gives publishers a turnkey solution on which to build their mobile strategy. This app integrates digital, web, and social media … accommodating live feeds, reader comments, and new advertising opportunities. Texterity also offers a Lead Management System and consumer magazine service at www.coverleaf.com.

Texterity is a privately held company headquartered in Southborough, MA. Founded in 1991 to pioneer e-reading solutions, Texterity is known for its speed, quality, and thought leadership, Texterity has been called “best in breed” by publishers seeking a partner who combines technical creativity with business sensibility.


Spotlight on Digital Editions: Meeting Trends

For their inagural digital issue, Meeting Trends Magazine added video, and rich multimedia to their issue.  The section on industry leaders is exceptionally remarkable - they interview and have embedded video clips of Presidents, VPs and CEOs of companies in the meetings industry.  They also use overlayed blow ins and Table of Contents ad space to request subscriptions and other information from readers.

For more information from Texterity, to request FREE magazine research or more information on Texterity's iPhone and iPad apps, please go to www.texterity.com/inforequest.