Give the gift of ultimate customer service.

The immediacy of digital delivery solves many of the challenges facing circulators: data entry, inventory, labeling, shipping, missed or delayed distribution, back issues, address changes, and of course, collection.

Because digital readers can sample, subscribe, renew, or give a gift via integrated circulation systems, pay-up is immediate. They “Look Inside,” like what they see, want to see more, are intercepted with a subscription offer, pay with order, and receive their first digital edition immediately. Talk about customer satisfaction! Subsequent editions are usually deployed via a personal e-mail alert, building further rapport with readers.

Some circulators cross-promote digital by stickering their retail product with a digital offer; some run ads about digital on their websites; some mention digital in their invoices via an ink jet message or bill stuffer. An announcement about digital can also be packed with e-commerce goods, included in telemarketing pitches, or designed into direct mail.

Digital editions can be used as an incentive, reward, or value added.

Gather digital resources for bountiful solutions.

If you’re a publisher looking to prove readership as a basis for next year’s ad rates, Texterity’s tracking reports can confirm the popularity of your pages – editorial and advertising. If you’re a circulator wanting to promote gift subs for the holidays, digital is a jolly-good solution. Intercept your digital readers with an electronic gift sub form or try a 2-for-1 renewal notice with a “Get a gift. Give a gift.” twist. Sign-up is impulsive and payment is immediate.

To build loyalty among subscribers and accommodate their demand for custom delivery, consider Coverleaf where paid print subscribers can receive free digital companions – on their computer, iPhone, or iPod touch. Do you have a year-end business meeting? Why not deliver your annual report or corporate collateral digitally? Rather than take the time and resources to photocopy reams of paper, hot links in your digital edition can display research, graphics, examples, or presentations with the click of a mouse.

Harvest audience potential by maximizing digital features.

Digital delivery allows you to customize your publication with features that can enhance branding and reader engagement. Consider a custom link in the navigation bar (if you’re an association, perhaps a link to a membership form or resource material). Opt to include a timely message in the e-mail alert that precedes or includes your digital edition.

If you mention social media networks in your editorial, Texterity can make those links live to dramatically broaden your reach. And don’t forget the possibility of a “cover page” or “house ad” in tandem with your table of contents. This is a great way to spotlight a specific article, tease upcoming content, promote a reader contest or request participation in a survey. These elements can also be sold to generate plus-revenue. Advertisers can use this space to reference their in-issue ad, flag a positive review, or tout related industry events. “Split issues” allow publishers and advertisers to target content.

Help your prospects leaf through your publications with controlled sampling.

“Look Inside the Magazine” allows publishers to set sampling limits. Delivered by e-mail with a message to your targeted list of prospects or expireds, a digital edition can be set up to display pages as both highlighted and grayed-out thumbnails. When prospects try to view the gray pages (frequently enticing them with a story jump), they are intercepted by a subscription offer. This offer can integrate with your fulfillment firm or redirect to the “Subscribe Now” page on your website. Upon sign-up and payment, the complete first issue is made instantly available. No more collection hassles for you – and a great convenience for your readers!

A multimedia blow-in can play automatically or on demand.
Use it to energize prospects during the dog days of summer.

Much like its print cousin, a digital blow-in is great for driving circulation via renewal, upsell, cross-sell or gift subscription offers. This in-magazine overlay floats across the page. Since it is not a "pop up," it can’t be blocked, which assures that your message is received. Because a digital blow-in does not have to meet postal specs, it can be any size or shape. Try embedding audio, video, or animation for eye-catching impact. Consider selling this space to advertisers to monetize your digital edition.