Enthusiast publisher Premier Guitar has teamed with digital publishing provider Texterity to introduce a new branded iPhone app that's available at Apple's App Store.

The app serves as a way to connect Premier Guitar's multiple approach, including print edition, digital edition, Web site, gear and social media presence.

Fresh content is fed in every time a reader opens the app (which is free). Readers can search current and past issues, post comments and engage with other readers.

"The minute it was launched, we instantly had thousands of downloads and thousands of sessions," says Peter Sprague, CEO of Gearhead Communications/Premier Guitar. "I am sure downloads will continue to escalate and we're receiving rave visitor reviews which you can see in the istore directly."

Premier Guitar is also working with Texterity on an app for the Droid. "Our business has always been predicated on delivering information to readers the way they want to consume it," says Sprague. "Some people are tactile consumers and want ink on paper, some are audio consumers and may favor podcasts, while others are video consumers. We think mobile dissemination of information is becoming increasingly important and we think it is particularly relevant to a whole aspiring generation of guitarists whose behaviors are well documented when it comes to consuming information on a remote basis."